– It’s about Change.
The etymology of Phenduka (repent) can be traced to the verb Phenduka (turn around), which is also related to Phenduka (change life).
Phenduka A/W 19 is a fashion experiment of mixing, “un-matching” African print fabrics together in an attempt to explore the concept of diversity. The intention was to create an eclectically vibrant collection through the amalgamation of different, contrasting and clashing textiles. The Phenduka coat, as a reversible jacket which may be worn inside out and vice versa, stands as a symbol of a metaphorical representation of CHANGE. A change of outlook towards people of a different race, social class, gender and/or sexual orientation through a process of introspection and extrospection. Phenduka A/W 19 is a collection attempting to illustrate an alternative solution of, as a nation, turning towards each other as opposed to turning against one another. A remedy, concocted for a rainbow nation, combining the strengths of competing tribes to turn turmoil into an opportunity for reconciliation and a turn-around towards an inclusive future home.
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