The Garden of Eden Collection
Anyone that has followed us over the years, might have noticed our obsession with THE SPEEDO! Whether it’s a summer, resort, capsule or a WINTER collection….there is a 99.9% chance that there will be a speedo!
'The Garden of Eden Collection' was the second campaign we put together, which was all about the speedo! It is a significant collection, as it marks our first fashion offering of ready to wear basics that were available in a full size curve.
It was the first time we shot a product that was ACTUALLY ready and available for retail. We titled the shoot as the 'Garden of Eden' as, back then, we could not imagine anything more tempting that epitomised the idea of a 'paradise' than a land filled with male models, drenched in baby oil, and wearing only speedos.
Once again this campaign was pulled together on a 'Speedo Drawstring' budget. Models were either friends, or people who had contacted us over social media, enquiring about modelling for us.And thanks again, to Thabang Molewa for photography!
The Genesis Collection (2013)
This is where it all began… with BIG DREAMS and a Fashion vision to make our mark in the fashion industry. We created a collection based on the vibrant youth street culture of Johannesburg.
The collection was a mix of glam and street wear with our own AMEN twist. Once we had our first collection, we contacted friends that had HAUTE looks and Thabang Moleya (photography) to put together our first fashion campaign.
We all met up one Saturday afternoon in Johannesburg CBD – The Old Post Office in Marshalltown and went in guerilla style and made AMEN MAGIC. We dressed the models from our cars, did make-up on the street and directed our first shoot.
Blessed and grateful for the response we got from our debut ‘Genesis’ Collection ‘And for me, the most exciting campaign to ever come out of joburg in recent times.
Curated by two of LISOF’s finest graduates – Abiah Mahlase and Bradley Muttitt for edgy fashionista.’ The Frock Report – Times Live 23 January 2013 “already talked about on the underground Joburg fashion scene as “fashion royalty” ...’ The Times 11 April 2013