The AMEN Gentlemen's Club
Having garnered the reputation of dressing male models in only the Speedo, it was time for a capsule collection in which we dressed men in garment offerings broader than the shoot-renowned AMEN Speedo.
So we traded in the speedo for suspenders. Our aim was to create a capsule collection strictly for the gents with menswear pieces that we felt were befitting for the AMEN Gentlemen. He is a fashion chameleon with the effortless and eclectic ease of blending traditional menswear codes of elegance with that of contemporary streetwear.
This 'edginess', if that is still a word in today's vocabulary of adjectives describing someone's ability to diffuse the lines between the traditional and the contemporary in order to present a newness that toes the line between both categories, was the aim of the shoot.
And who better to have modelled the collection other than the male mavericks of the fashion scene, Stilo Magolide and the late Ricky Rick? The answer is 'No One!' Stilo and Riky epitomised men who were unafraid of pushing the fashion boundaries in order to champion a new aesthetic.
Throwing Junior into the mix of gentlemen elevated The AMEN Gentlemen's Club as a destination for all men who are not afraid of daring to play with fashion in order to create a new fashion.This shoot took place in Johannesburg in the parking basement of one of Killarney’s apartment blocks named 'Great Martin Hall Manor'. And as luck would have it, the landlord of the building had one of his Rolls Royces, that we were fortunate to use as an element of aspirational luxury in the shoot, parked in one of the bays. Welcome your tastebuds to a titbit of what an AMEN Gentlemen's Club would look like ...